Sustainability is at the heart of what motivates us at Synaptic.   We live on one world, and to use a business reference - this is a closed loop environment; everything effects everything.  Packaging is a high volume, consumables business with a limited duration in its value-add life-cycle.  We need to be smart about resources, raw materials, and end-of-life.  Also, being Green is Lean and the ultimate measure of operating efficiency.