• Gary Robinson

Synaptic Connections Newsletter 2019 Week#45

Updated: Nov 5, 2019


November 4, 2019 www.Synapticpackaging.com Image - A Window of Opportunity, Havana

Week#45 Good morning!  Much of the USA received a nice cold snap this week.  How was your Halloween?  Hopefully you had a fun weekend with the festivities and costumes.


We are continuing our discussion on the convergence of Big Data on Sustainability.  We started with an exploration of the ERP and how that can, and will be, a necessary tool for performance metrics in large corporations.  We then took a look at external environmental data gathering and third party validation.  Today, we are going to look at how all of this Big Data will be analyzed.


Artificial Intelligence (A.I.) - we’ve all grown up hearing about this in science fiction novels.  The concept alone captures our imagination, our hopes, and our fears.  While the technology has been steadily advancing for many years, we are now increasingly starting to interact with it in our daily life.  In many cases, we are simply not aware, and enjoy the convenient and predictive way that choices are presented to us.


A.I. works especially well on problems involving a large number of variables and changing circumstances.  When we look at the challenges facing Sustainability, this profile aligns very well to A.I. systems.


As we’ve discussed, Sustainability is BIG.  There are a large number of data sources.  Even when we distill this down to a very confined scope, the analysis is still complex.  A good analogy for solving a Sustainability challenge is like squeezing a water balloon.  When you squeeze one side, the other side expands.  This often requires very sophisticated and dynamic decision making tools.  This is precisely the type of challenge where A.I. is the right tool for the right job. 


Think about the water balloon, and about the many pivot points in the Sustainability dialogue.  Solving packaging Sustainability challenges involve considerations for localized legislation restrictions, different retailer requirements, operational capabilities, supply chain capabilities, technical capabilities, consumer preferences, and cost drivers.  This is your 'water balloon'.  The objective is to keep it optimized, reduce environment impact, and deliver profitability along with year-over-year metrics.  The challenge can be enormously complex when Sustainability attributes are layered on top of traditional business operating parameters.  


This is a big topic this morning, so I’m going to pause here to let this sink in a bit.  Have a great week and enjoy the articles below.


Packaging Sustainability//


ReThink Waste//


Sustainable Investing//


The purpose of this newsletter is to stimulate innovative thoughts and constructive dialogue through the lens of sustainability.  New subscribers can send an e-mail to the link below to sign-up. 


Contact Us

gary.robinson@synapticpackaging.com